erika kauffman, the woman of epr


Many are surprised to learn that Erika Kauffman was born and raised on the Big Island of Hawai`i. Based in Los Angeles, Kauffman maintains a client portfolio in NEW YORK, CALIFORNIA, VANCOUVER and HAWAII. Her entrepreneurial drive, vision, style and focused ambition are globally minded. Having established a reputable expertise in public relations, brand partnerships and VIP events, Kauffman has single-handedly represented the most prestigious brands in the islands since 1997.

Kauffman is the Founder and Principal Strategist of epr, an independent public relations consultancy. The boutique portfolio celebrates celebrity clientele, executives, restaurants, film festivals, fashion brands and several non-profit organizations. Kauffman also is a respected unit-publicist for Film and Television. epr is the leader in PR strategies for businesses wanting to strategically impact the Hawaii market . Sought after for her one-to-one, personalized, results-driven PR strategies, epr has bicoastal impact. 

Prior to the establishment of epr, Kauffman spearheaded Public Relations for Halekulani Corporation, Halekulani and The Waikiki Parc Hotel directing all corporate media relations, over-seeing strategic promotions, special events and co-op marketing initiatives for the world-renowned luxury brand.

While studying at Hawaii Pacific University and pursuing a European-based Humanities Communication exchange program, Kauffman lead as a senior executive for Honolulu’s elite public relations agency, Becker Communications, Inc. Having traveled to more than 50 countries, Kauffman also served as Hawaii’s official ‘Ambassador of Aloha’ as Miss Hawaii 1997 redefining history at the 75th Miss America Pageant (you will have to ask her about that).

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Kauffman’s superb communications skills, corporate efficiency and organization, vast bi-costal sector experience, fused with her keen understanding of the islands, community and talent relations, make her vital to leading brands and portfolio growth. She is business elegance and excellence at its finest.

P.S. What’s behind the business name epr?
Friends call her, E, Hawaii calls her, E.
And ‘E‘ to the PoweR of your brand guarantees…success!

(Bio written by the late John Heckathorn. Critically acclaimed journalist, educator, food critic but most importantly...celebrated friend and colleague.)