erika kauffman

Founder and Principal Strategist

ERIKA KAUFFMAN is a seasoned marketing, communications and brand development executive with more than two decades of experience shaping brands, businesses and cultural moments across hospitality, luxury, entertainment and corporate communications.

Hawaiʻi Born. 
A Global Perspective.
The Connector.
Hollywood Fluency. 
Brand Discipline. 
Hospitality Expertise.

Today, Kauffman leads EPR+, her independent consultancy built for clients who understand that reputation is not simply a communications function, it is a business asset. EPR+ brings an executive-level, deeply connected approach to positioning brands, cultivating strategic partnerships, commanding attention and converting influence into opportunity and revenue.

The “+” is intentional: EPR+ goes beyond traditional PR. The counsel is direct, discerning, and designed to move business forward.

A former Miss Hawaii 1997, Kauffman brings a global perspective shaped by an upbringing that took her across 60 countries. Her network spans the globe operating at the intersection of luxury, culture, hospitality, entertainment and business.

EPR+ is where reputation meets revenue,
relationships become opportunity, and strategy succeeds.

“Kauffman’s superb communications skills, corporate efficiency and organization, vast bicoastal sector experience, fused with her keen understanding of the islands, community and talent relations, make her vital to leading brands and portfolio growth. She is business elegance and excellence, at its finest.”

- John Heckathorn

Critically Acclaimed Journalist, Educator, Food Critic, and Friend